Shop Small, Shop Local Holiday Gift Guide: Small Businesses in and around Asheville, North Carolina

Looking for the best holiday gifts from small businesses in Asheville? Our Shop Local: Small Businesses in and around Asheville Holiday Gift Guide highlights some of the region’s most loved locally owned shops and boutiques. This curated guide features a mix of apparel, accessories, home décor, artisanal goods, outdoor gear, specialty foods, and unique Asheville gifts you won’t find anywhere else in Western North Carolina.

Shopping local in Asheville is one of the best ways to discover meaningful Christmas gifts, thoughtful stocking stuffers, and high-quality locally made products while supporting the independent businesses that keep our mountain communities thriving. Whether you're searching for Asheville holiday gift ideas, last-minute Christmas gifts, or special items from local boutiques and gift shops, this guide showcases the best places to shop small in the Blue Ridge Mountains.

Explore the full list of featured Asheville small businesses below and shop local this holiday season. Your support keeps Asheville vibrant, creative, and community-driven!

Many of these featured local businesses are also sharing exclusive discounts just for Travel Guides Asheville followers 🤍

Save this guide on our Instagram to easily reference & share with friends.

1. Marthaler Jewelers

Instagram: @marthalerjewelers

Location: 3578 Hendersonville Rd, Fletcher, NC

Since 2010, we’ve built our reputation on something simple: do the work, do it well, and let the craftsmanship speak for itself. We’re first-generation jewelers who built this business from the ground up—not from nothing, but from determination, strong family values, and a work ethic forged long before the doors ever opened. That’s why everything we make has intention behind it.

This holiday season, you’ll see that difference the moment you walk in—natural diamonds with presence, unexpected estate pieces, standout color, and custom designs created start to finish under our roof. Our showroom isn’t filled with filler. Every piece is here for a reason—diamond studs that actually shine, hoops with weight and fire, metal that feels substantial, stones with character, and designs that don’t get lost in a sea of sameness.

And when it comes to custom, we make it. CAD, casting, fabrication, setting, finishing—our skilled team handles every step with the precision we demand from ourselves. You get transparency, quality, and a piece built by people who take pride in a job well done.

We’re not here for trends. We’re here for craftsmanship with backbone—pieces built to be worn, kept, and passed down. If that’s what you’re looking for, we can't wait to meet you. 😃 Happy holidays from Marthaler Jewelers. ✨

2. Aretè

Instagram: @areteace

Location: 25 Page Ave, Asheville, NC

Areté brings Moroccan artisan craft to Asheville’s creative spirit—apparel, jewelry, textiles, furniture, lighting, and singular decorative treasures. Thoughtfully curated pieces that transform a home, elevate your style, and make holiday gifting unforgettable.

3. Hickory Nut Gap

Instagram: @hickorynutgap

Location: 57 Sugar Hollow Rd, Fairview, NC

Hickory Nut Gap Meats is a pioneering provider of regeneratively raised meats, sourcing from family farms across the southeastern United States. Hickory Nut Gap values and respects the complex relationships between humans and nature, supplying 100% grassfed, grass-finished beef, and pasture-raised, heritage-breed pork to retailers, restaurants, and caring customers. All Hickory Nut Gap meats are humanely raised and never given antibiotics or added hormones.

Hickory Nut Gap products are available at Whole Foods Markets regionally, as well as Ingles Markets, Harris Teeter, Earth Fare, FreshDirect, local and regional grocery cooperatives, restaurants, and specialty food stores across the Southeastern US.

Visitors are welcome at Hickory Nut Gap Farm, located at 57 Sugar Hollow Road in Fairview, North Carolina, which features a farm store, events, and opportunities to learn more about regenerative agriculture. For more information, visit HickoryNutGap.com or contact marketing@hickorynutgap.com. Find @hickorynutgapmeats on Facebook and @hickorynutgap on Instagram, TikTok, and YouTube.

4. Madam Clutterbucket’s Neurodiverse Universe

TGA Followers Discount: Enjoy 15% off $100+ when you mention TGA, or use code TGA15 online! Valid through February 1, 2026.

Instagram: @madamclutterbuckets

Location: 21 Battery Park Ave STE 101, Asheville, NC

Madam Clutterbucket's Neurodiverse Universe is not only a place to find hilarious and thoughtful gifts for your coolest friends but also a business promoting the importance of inclusive hiring practices in our community. By employing adults with developmental and intellectual disabilities, they highlight the many talents of the neurodivergent while challenging ableism in the workplace.

Madam Clutterbucket’s offers adults with disabilities entry-level jobs that help staff build skills and resumes. They are focused on demonstrating that everyone deserves a chance to contribute and succeed in meaningful work within their own community, while also encouraging other local businesses to adopt inclusive hiring practices.

Shoppers will find a mix of vintage and new items, oddities, therapeutic sensory tools, and snarky, fun disability advocacy merchandise aimed at adults. The shop also features eccentric, punk rock–inspired, one-of-a-kind accessories—making it a go-to destination for quirky, thoughtful gifts.

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5. The Vault by Marthaler

Instagram: @thevaultbym

Location: 3578 Hendersonville Rd Suite A, Fletcher, NC

Welcome to The Vault by Marthaler — a veteran-owned, proudly pro-2A shop built for people who value freedom, responsibility, and gear that actually performs. Around here, we don’t deal in fluff. We stock products we trust, use, and would hand to a friend without hesitation — from premium firearms accessories and dependable everyday-carry tools to rugged apparel and gift-worthy essentials built to last.

This holiday season, skip the forgettable presents. Give something with backbone: quality gear, solid metal, precision parts, and items meant to be carried, used, and relied on. Everything in our store is chosen intentionally and backed by a team who knows the difference between “good enough” and “good to go.”

Looking to make it personal? Our custom laser engraving turns knives, tumblers, magazines, and more into one-of-a-kind pieces. And if you’re looking to upgrade or dial in your firearm, our professional gunsmithing, custom work, and ammo expertise are here to help you shoot confidently and responsibly.

As a veteran-owned business, The Vault stands on service, discipline, and a clear respect for the rights we’ve defended — including your right to own, train, and carry. And there’s more coming: we’re preparing to launch a members-only, state-of-the-art tactical pistol range designed for serious training, elevated experiences, and a level of instruction you won’t find anywhere else in the region.

Whether you’re shopping for an EDC enthusiast, a firearms hobbyist, or someone who simply appreciates well-built gear, our team can help you build a gift they’ll actually want. This season, shop The Vault by Marthaler — where quality, craftsmanship, and conviction still matter.

6. Hazel Twenty Boutique & Lex Twenty Menswear

TGA Followers Discount: Mention code TGA10 for 10% off in-storegift card purchases. Valid through December 31, 2025.

Instagram: @hazeltwenty | @lextwentymenswear

Location: 16 Patton Ave Suite 02, Asheville, NC

Wrap up your holiday to-do list in the most stylish corner of downtown Asheville. Hazel Twenty and Lex Twenty offer a seamless blend of fashion and lifestyle under one roof.

Whether you are looking for stocking stuffers, a complete wardrobe refresh for the New Year, or that perfect gift for your favorite person, we have curated the best of the best so you don't have to hunt for the good stuff — because it is all good stuff.

Gifting made easy, style made simple, and greetings made adorable by Maisie the French Bulldog. 🐾 Come see why we are Asheville’s favorite holiday tradition.

7. Textura Rugs

Instagram: @texturadowntownavl | @texturarugsnc

Locations: 670 Weaverville Rd, Suite 3 Asheville, NC & 59 College St, Asheville, NC (located inside K2 Studio)

We are an affordable, design-driven rug store with two locations and a wide selection of vintage and contemporary rugs. We also offer full cleaning and repair services.

What makes Textura Rugs especially unique is our commitment to community building and investment in long-term relationships with our clients and designers. We strive to make the rug-buying process fun and flexible! We listen carefully to your needs, provide guidance if requested, and then offer a selection that respects your personal budget and aesthetic.

You are welcome to try rugs on approval before purchasing!

8. Element Tree Essentials

Instagram: @shopelementtree

Location: 18 Wall St, Asheville, NC

Element Tree Essentials is known for premium lotion candles that melt into warm, nourishing body oil. We also craft quality aromatherapy and beauty products and carry an amazing array of local artists’ jewelry, art, and other unique items creating perfect gifts for those who have everything.

9. D.D. Bullwinkel’s Outdoors

TGA Followers Discount: Mention TGA at checkout for 10% off purchases of $100+. Valid through January 1, 2026.

Instagram: @ddbullwinkels

Location: 60 E Main St, Brevard, NC

Your basecamp for outdoor adventure is in Downtown Brevard! We carry the best equipment for exploring the outdoors—from rugged hiking boots and warm jackets to lightweight tents and easy-to-read maps. MooseTracks Footwear has the latest in shoes for everyday wear to trail-ready styles. Find locally made and high quality gifts for everyone on your list.

10. Lulu’s Consignment Boutique

TGA Followers Discount: Mention code TRAVEL for 10% off your first purchase in store or online. Valid through February 13, 2026.

Instagram: @ilovelulus

Location: 3699 Hendersonville Rd, Fletcher, NC

Lulu’s Consignment is your store for gifting this season. Shop local, upcycle, gift thoughtfully, and make your holidays a little more magical with unique finds from us! Stop in and let us help you find something special for everyone on your list.

11. Hoopers Creek Wine Market

TGA Followers Discount: Mention TGA for 15% off your purchase. Valid through January 1, 2026.

Instagram: @hooperscreekwinemarket

Location: 142 Hoopers Creek Rd, Fletcher, NC

Josh and Mollie take pride in their collection of natural, low intervention, small family farmed wines, carefully curating every bottle they have in stock. Hoopers Creek Wine Market isn't just here to sell wine; it's here to share the unique stories behind each vineyard and the remarkable individuals who crafted these exceptional wines, as well as share important environmental and geological information about the farming practices.

HCWM has many holiday gifts other than wine/beer/THC bevs & non-alc such as candles, cookbooks, local wool yarn, local art from displaced artists, kids stocking stuffers and more. We’re doing a fun themed Christmas Eve and NYE wine tasting as well!

12. Haunt by Spoon + Hook

TGA Followers Discount: Mention TGA for 10% off orders of $150+, or use code TGA when shopping online! Valid through December 31, 2025

Instagram: @yourlocalhaunt

Location: 387 Haywood Rd #100, Asheville, NC

Haunt is a curated experience from Anneliesse Gormley of spoon + hook. After Hurricane Helene, it felt more important than ever to write a love letter back to our sweet mountain town. Haunt opened in May of this year and is a store meant to honor those we’ve lost. It is named “Haunt” for the Appalachian term “your local haunt” — the places you frequent because they hold what you need and what inspires you.

Whether it was through COVID, the nature of life, or Helene, Asheville has lost some gems that were once my local haunts. They inspired me through the classes they taught or the design of their spaces. They helped shape who I am through their kindness, their creativity, and their celebration of makers. They made me feel more connected to the human experience and to nature — and Haunt strives to do the same for others.

With an array of local art from a multitude of talented makers, Haunt also offers healthy grab-and-go food from Newstock Pantry (who lost their space in Helene), beer and wine to take with you or enjoy on site (ask for a deck of cards or dominoes!), woodworking tools, and a bulk herb and locally made cleaning refill area. There is skin care and books and so much more.

For those who want to frequent often or those looking for something unique, Haunt is a space for it all.

13. Adlib Clothing

Instagram: @adlibclothing

Location: 23 Haywood St, Asheville, NC

Explore curated looks that blend effortless style with bold expression. From flattering silhouettes and soft layers to boho-inspired pieces and sustainable wardrobe staples, we design for women who value individuality, comfort, and quality. Discover elevated casualwear, timeless essentials, and boutique exclusives for everyday style, weekends away, or special occasions. Shop women’s clothing online or visit us in Asheville, NC.

14. Hazelwood Soap Company

Instagram: @hazelwoodsoapco

Location: 435 Hazelwood Ave, Waynesville, NC

Skip generic gifts this holiday season! Shop handcrafted soaps, lotions, candles, and more — made in small batches and perfect for stocking stuffers, office exchanges, teacher gifts, or host gifts. Every product is thoughtfully made with quality ingredients and cozy holiday-inspired scents that feel festive without being overpowering.

One of the reasons people return year after year is how easy it is to create a meaningful, personal gift. Personalize your present with a custom label and holiday message on soap or lotion to create something truly one-of-a-kind — perfect for family, friends, clients, and everyone in between.

We’re happy to help you choose scents, pair items, and build gift sets that fit your budget. When you shop with us, you’re supporting a local business that cares about every bar, bottle, and candle that goes out the door.

Stop by our Waynesville, NC store or shop online to see why so many people make us their go-to spot for holiday gifting.

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15. 5 Little Monkeys Quilt & Sew

TGA Followers Discount: Use code TGA2025 for $10 off your order of $100+. Valid through January 31, 2026

Instagram: @5littlemonkeysquilting

Location: 32 North Main Street, Florida Ave, Weaverville, NC

5 Little Monkeys Quilt & Sew is a family-owned quilt shop in Weaverville, NC, co-owned by Angie and DJ Lamoree. They specialize in high-quality fabric (including unique and nerdy prints), notions, kits, and longarm services. They are known for their supportive, inclusive approach, emphasizing that "Quilting is for everyone." The shop offers in-person and online classes and hosts fun community events.

Angie has built a strong reputation by perfectly blending technical accuracy in quilting with a fun and engaging teaching style. Her popularity is clear from the success of both her growing YouTube channel and her well-received traveling in-person classes. She makes mastering quilting skills enjoyable for a wide audience.

16. Moonshine & Magnolias

Instagram: @moonshineandmagnolias

Location: 329 N Main St, Hendersonville, NC

We are a family owned boutique located in the heart of downtown Hendersonville, NC. We sell home decor, clothing, accessories and gifts at our boutique and love serving each customer that comes through the door! We have a small staff of amazing women and are so grateful to be able to provide a safe space for you to shop and enjoy in Hendersonville, North Carolina.

Our dream is for you to feel joy when you walk through the door, or receive an item in the mail. We believe that spreading love and kindness is the biggest way that we can provide to our little community and hope that you can feel our spirit in everything we do. We choose items that we believe will be long lasting, entirely loved and evoke joy for you for years to come. Come down and see us, we can't wait to meet you!

We love being members of the Main Street community in Hendersonville and hope we can continue to bring you a joy-filled atmosphere for many years to come!

17. Ignite Jewelry Studios

Instagram: @ignitejewelrystudios

Location: 84 W Walnut St Unit A, Asheville, NC

Ignite Jewelry Studios is a vibrant, welcoming jewelry and metalsmithing studio located in the heart of Downtown Asheville. We offer classes and workshops for everyone — from complete beginners to seasoned makers looking to expand their skills.

At Ignite, our hands-on workshops provide an engaging, creative experience in a supportive studio environment. Our boutique jewelry gallery showcases a curated collection of unique, contemporary handcrafted pieces created by talented local artisan jewelers.

Looking for a memorable gift this year? Choose a handcrafted piece or give the joy of creating your own in one of our studio workshops.

18. Ecusta Market & Cafe

Instagram: @ecustamarketandcafe

Location: 877 Lenox Park Dr, Hendersonville, NC

Ecusta Market & Café is WNC’s go-to destination for thoughtfully sourced food, warm hospitality, and everyday convenience. The market features a curated selection of local meats, seasonal produce, fresh dairy, organic pantry staples, and handcrafted goods from makers across Western North Carolina. Every shelf is chosen with intention—highlighting quality ingredients, regional farmers, and products that reflect the character of our community.

The café is an all-day eatery, offering breakfast, lunch, and dinner made with love. Guests can enjoy craft espresso drinks alongside an irresistible bakery program that blends house-made favorites with pastries and breads from exceptional local bakers. From morning lattes to afternoon grab-and-go meals to an evening beer with their signature Smash Burger, there's always an occasion to stop in.

Located on the Ecusta Trail, the space is bright, welcoming, and built to be a gathering place—somewhere to meet a friend, bring the family, grab provisions for home, or simply take a moment to slow down. Ecusta Market & Café brings together great food, friendly faces, and a love of local agriculture, creating a neighborhood hub that celebrates the best of Western North Carolina while serving the community every single day.

Website

19. Newfound Artisan

Instagram: @newfoundartisan

Location: 22 W Jordan St, Brevard, NC

Tucked along Jordan Street in downtown Brevard, Newfound Artisan hums with holiday energy. You can smell the leather, hear the hammers, and feel the heartbeat of handmade craftsmanship. Husband-and-wife duo Doug and Emma have created a unique space for metalsmithing and leatherwork, showcasing their handcrafted jewelry, wallets, belts, and bags made right inside their shop, alongside work from regional and local artists.

Newfound Artisan at its core is a shop for people who love handcrafted goods — the things you pick up and instantly know feel different. They’re made by someone who poured their heart and soul into their creation. These pieces make you want to know more about the process, how they're made, and who made them.

That's why we're here: to help you connect with handcrafted goods made by real artisans. Workshops are offered in the spring and fall for those who want to learn more about the art of handcrafting.